Both images come to mind in the Z-Coil shoe.
With what appears to be a sawed-off pogo stick springing from its sole, it's a fashion misstep in full stride. But if you can stand the looks - the ones you'll get from passersby, not to mention the dubious aesthetics - who's complaining?
The Z-Coil is to Bruno Magli as an operating-room smock is to designer lingerie. Think practical over pretty. Think power pumps for pain relief. "
April 2004
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"Two weeks ago I bought my first pair of Z-CoiLs, last week I bought my second pair and next week I will buy my third. After four years of suffering from plantar fasciitis, I was spending hours a day taping and icing my feet. Next month I was scheduled for a $10,000 surgical procedure that was not covered by my insurance and was not guaranteed to work. After two weeks in Z-CoiLs, the surgery has been cancelled, my feet no longer hurt, and I am jogging for the first time in four years.
I decided it was too important not to introduce this possibility of pain relief to more people by bringing the Z-CoiL(r) footwear to Seattle. The decision in 2003 to move out of the Medical Dental Building, site of my medical practice on the 4th floor for 13 years, to move to a ground floor shop presence on Pine St, was a monumental one for me. My intention of keeping the Ballard office operating at the same time was an easy one since I had such supportive patients during this time of transition. All beginnings are a challenge and my staff and I set out to do it right. "