Wednesday, December 29, 2004

Z-CoiL Footwear : Customer Testimonial

Z-CoiL Footwear : Customer Testimonial: "One of our customers is a Communications Worker spokesperson, who travels around quite a bit, speaking on behalf of the Communications Workers of America. She was at a rally in Washington DC and ran into a person who had a pair of Z-CoiL High Desert Hikers on, and found out more about what the footwear had done for her.

Donna suffered from Plantar Fasciitis and had a terrible time walking on most days, but it was required in her position. She came in to our store in August, tried a pair on and found instant relief! She was amazed at how much better her feet felt. She purchased 2 pair that day!"

Monday, December 27, 2004

Z-CoiL Footwear : San Jose Shark's Mark Smith in Z-CoiL's!

Z-CoiL Footwear : San Jose Shark's Mark Smith in Z-CoiL's!

Z-CoiL Footwear : San Jose Shark's Mark Smith in Z-CoiL's!

Mark Smith, center for the San Jose Sharks, is the latest celebrity in Z-CoiL Pain Relief Footwear! Mark came into our store on Saturday to buy a pair of Nikes for training purposes, which we do not carry. He tried a pair of Z-CoiL's on and took them for a run outside and was very impressed in the amount of impact reduction that is provided. After a couple of slight adjustments, he was on his way!

Till later,
EZ-Shoes, San Jose, CA

Wednesday, December 22, 2004

APMA - Boot Buying 101 - APMA Offers Winter Shoe Buying Tips

When it comes to boot buying, this season there are all types of styles from pointy, round and square toes to stiletto, kitten and stacked heels.

But, selecting the best fitting boot to suit your foot may require some shopping leg-work. “Your boots only have to last a season,”says American Podiatric Medical Association podiatrist Marlene Reid. “Your feet have to last a lifetime.”

For this reason, the APMA recommends heeding the following boot bullets before bolting out to buy a new pair based solely on fashion.

· Look for a boot that provides stability. A wider heel, less than two inches in height is best.

· Make sure the shape of the boot is wide enough for a comfortable fit on your feet. Some boot designs can be too narrow and can cause blisters and bunions.

· Try on the boots with hosiery or socks based on how you’ll wear them. This will ensure the proper fit.

· Pick a boot with a firm heel counter. Just because the boot fabric covers your ankle, doesn’t mean it provides adequate support.

· Select a boot with a rubber sole and traction on the bottom to curtail slipping. Remember, most fashion boots are not made for the snow.

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Saturday, December 18, 2004

Last night I attended my first bloggers meeting

Ben McConnell, author of Creating Customer Evangelists, organized an informal meeting at the Westlake Center Food Court.

I was able to share with the others:

about how I first heard Ben speak in New Mexico in June on the subject of customer evangelists.

It was a real eye opener to have defined for me those folks that came in to tell me about my business. Prior to his presentation, I was not receptive to those folks coming in giving me real time feedback and ideas on their vision for my business. Since his talk, I am much more ready to adjust, revise, change or at least listen to my customer evangelists-some of whom are created on the spot once they have tried on the Z-coil footwear for the first time. Experiencing pain relief for some is so life changing, they want to impart their insights into how to insure that my business succeeds.

I was able to thank Ben for the insight he gave me on who this person is, and how this information changed my business practice.

Last night, Alice Cunningham heard my name and remembered meeting me years ago (20+) at the WBO and a common acquaintance we had. She impressed me with her memory skills and the stories she told of the little things she does to thank her customers. When a repeat customer moved for the third time into a house with a pool and told her he would not be purchasing that
third hot tub, she sent him towels and a couple of rubber duckies saying "Please use these until you decide you want to go back to a hot tub" and other such vignettes.

Pete Winemiller shared how he hires people who not only have the people skills to greet and serve the public, but they must be problem solvers in the moment. So the concessionaire who hears a disgruntled season pass holders complaint on Friday night is not only empowered to assist the customer, but this is their job description. The goal is to not have this same customer calling on Saturday morning still not properly assisted.

Many of those present talked about the blog experience. Ben asked me when will I be posting on my blog. This will be my first attempt. Let me know if you see it!

Lotchie Kerch
DPM owner of Your 2 Feet
a pain relief foot center in Seattle, Wa.


Friday, December 10, 2004

Testimonial: Plantar Facitis : Brenda Cole

I have suffered with severe plantar facitis for several years. It came to a point where I was willing to have the tendons cut to stop the pain.

I have spent thousands of dollars on orthotics, painful injections, physical therapy, special shoes, the list is endless. Since I bought the shoes, three months ago, I have only had them off my feet on two separate occasions. Both times required a "dressier" shoe.

My knees and feet ached the next day. I even wear them while I'm at home "relaxing", they come off my feet when I get into bed. They support my arch and with the adjustments you made for my pronation. My feet no longer hurt. I no longer fear
those first steps in the morning (there was many a morning that required me crawling). My knees and low back pain have all but disappeared also.

Another great side effect is the muscles in my legs and around my knees have strengthened. I've worked on this in PT for months and haven't been able to acheive it. Now with these shoes they firmed right up and my knees feel great.

I cannot say enough about these shoes! I'm buying my husband a pair for Christmas and I will be getting a pair of sandles for next summer. I love the fact that the heel can be replaced. These shoes are an investment in a painfree lifestyle.

Thanks again for introducing me to this great product!

Brenda Cole
Clinton, WA

Wednesday, December 08, 2004

PRESS RELEASE: Seattle Z-CoiL Dealer Celebration now an Online Music Video Thanks to muvee autoProducer

Your2Feet, the one stop foot shop, Digitally Documents 1st Anniversary On Microsoft’s MSN Spaces

Port Townsend, WA (PRWEB) December 8, 2004 -- Independent Z-CoiL retailer, Your2Feet, celebrated there first year as the Pacific Northwest’s premier pain relief foot shop Saturday December 4th. Photos and music written and performed by the Seay Family were digitally captured by consumer evangelist JOlmsted and quickly assembled into a Music Video with muvee autoProducer 3. The casual video editing software produced a professionally paced production in about thirty minutes.

The Your2Feet 1st Anniversary Celebration Music Video was uploaded to Sony’s free music video community, ACIDplanet. A link to the video was easily posted to JOlmsted’s MSN Spaces blog account.

ACIDplanet provides its community of over 200,000 individual digital musicians the most exciting place on the Web to create music, collaborate, listen, chat and publish their own music for the world to hear.

Music Video Link
1st Anniversary Photo Gallery

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Sunday, December 05, 2004

The Seattle Times: Pacific Northwest Magazine : Wrap it Up

The Seattle Times: Pacific Northwest Magazine : Wrap it Up: "Z-Coil shoes are certainly one way to put a spring in your step. And you can't miss them. The heel is a coil.

The product's goal is to relieve foot and back pain as well as arthritic and knee problems by cushioning the shock of each step and redistributing pressure. The coils can be adjusted to match your walking style or troubleshoot a squeak or click. "


Thursday, December 02, 2004

Z-CoiL Testimonial of the Month: December

Z-CoiL Testimonial I thought my friend from Arizona was becoming a great storyteller when she told me about her new Z-CoiLs. I listened as a friend would and just filed the information in the back of my mind. She kept asking me if I had tried Z-CoiLs yet, and even said she was going back for pair #2.

After years of working in a law office, when ladies dressed in suits and high heels, my feet began to tell on me. I left the law office and trained in home care to take care of my mother, which I did for a number of years. My feet and knees paid the price! After my mom passed away, I decided to stay in this special care program and work for others. I enjoyed it very much, but my feet and knees were getting progressively worse.

In the mornings I would have to hold onto the bed and dresser or the wall just to be able to stand. Each step was so painful that I was in tears before I made it to the kitchen to make coffee. I was under a doctor's care and had to give up walking, which is a big plus in my weight loss program. Each day at work I was in constant pain, and each day I came home in tears. I was constantly on pain medication just to be able to function. Months of pain were wearing my body and my spirit down.

One day my friend called and said, "I am telling you that you won't believe how they would help." Amidst a flow of tears, I said, "I'll call tomorrow, as it sure can't hurt." I found out that a local dealer was just a few miles from my home. That call to Mr. Jamie Dick at Foot RX in Abingdon, VA, was one of the most life-changing calls I ever made.

I met Jamie and was fitted with a pair of Freedom 2000s, white on white. He was so professional and courteous and one of the most informed people representing a particular product that I have ever met. He answered all my questions. I was not rushed or made to feel like I was taking up his time.

From step one, I could tell a difference. The first day I wore my Z-CoiLs to work I cried again, but this time I cried tears of joy. It was the first time in a very long time I was free from pain. I have improved each day and recently walked 17 miles on a picture-taking excursion without a single pain. I enjoy life, I enjoy the outdoors, and I enjoy walking. At 58, I am not ready for a rocking chair.

Yesterday I went back to visit Jamie, to talk to him and thank him for his great part in changing my life. My use of pain medication has nearly ended, and I now smile instead of cry. My granddaughter says wearing Z-CoiLs has even improved my attitude.

Thank you Z-CoiLs---Thank you Jamie.

Ann Taylor
Lebanon, VA
November 9, 2004

P.S. I just picked up my second pair of Z-CoiLs, the Cloudwalkers, and have my request in for a pair of sandals in the Spring!