Friday, October 10, 2008
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Dr. Lotchie Kerch, Z-CoiL Pain Relief Footwear Seattle, and I talk with Joaquin Romay, product designer and founder of Injinji Toe Socks.
SAN DIEGO UNION TRIBUNE (JUNE 2007)
Like so many creations, this one was born out of necessity. Or in this case, dirty laundry. Brothers, Randuz and Joaquin Romay were hiking in Oregon eight years ago when Randuz exhausted his supply of clean socks. Joaquin, a Berkenstock salesman at the time, suggested that Randuz try a pair of his rainbow-colored toe socks.
The next morning the brothers headed off on a trail run, their toes snugly and individually tucked into multi-hued hosiery.
"Somewhere in the middle of that run we stopped and said, 'Hey, how do those toe socks feel?'" recalled Joaquin, now 33.
"It feels like I'm barefooted," said Randuz, 34.
Sitting around the campfire that night, the brothers - renaissance types who surf, play music and stage photo exhibits - could only talk toe socks.
"From that evening on," Joaquin said, "that was the rest of our lives." (Read More)
Next week, the second part of this interview will be broadcast live on this blog. If you are interested in participating in the online radio talk show via phone, IM or GoogleTalk, let me know through comments.
Randuz Romay, Injinji's Marketing Director, produced and directed this short video that showcases people talking about using toe socks.